Blogging is Not Content Marketing (And Other Ugly Truths)

Many years ago (we won’t say how many) I took a geology class in college. What a film major needed with geology — other than a science credit — is still a mystery, but I remember my geology teacher ranting about how people think mountains are somehow PUSHED up from underground fully formed. And she attributed this misinformation to an old Disney cartoon.

(I tried really hard to locate it for a .gif, but to no avail.)

I think I know how she feels, because there’s a common misconception in content marketing that’s been driving me batty lately — but I don’t think I can attribute it to Disney.

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