Content is a significant part of most marketing strategies, with content marketing leaders seeing 7.8x more traffic in today’s digital marketplace.
But while a blog can educate, entertain, and inform an audience, it’s not the only media your content strategy should be focusing on. In fact, it’s just the starting point – that’s why 64% of marketers are now moving towards video and more than half of companies are considering engagement-first solutions like interactive marketing.
The infographic below illustrates the importance of re-thinking the buyer journey and serving up a multi-faceted content strategy. Read our marketing insights to see how you can take your plain vanilla blog and turn it into a delicious sundae of success.