The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

What is Blockchain and why should digital marketers be invested in this new technology? Blockchain today has often been compared to the Internet in the 1990s; in that its application is not fully understood, yet it has the potential to change our lives in radical ways.

In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value. Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator.

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