Bing Ads vs. Google AdWords: The Pros & Cons of Each Platform

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google AdWords. On top of that:

  • Which platform has more reach?
  • Which is less expensive?
  • Which has more targeting capabilities?
  • Which will produce more conversions and revenue?

While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google AdWords vs. Bing Ads, marketers should be thinking Google AdWords plus Bing Ads.

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