Bing Ads rolls out In-Market Audiences to all US advertisers

Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer.

In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals from Bing, MSN and other Microsoft properties.

There are now more than 170 in-market audiences to choose from — up from 14 when the pilot kicked off — across several industries including retail, travel, and financial services.

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