The Bifurcation of the Local SEO Services Market

David: You and I both gave two presentations here around a similar theme—one that we’ve raised in this space over the last year—the idea of Google as your new homepage.

Reflecting on our suggested takeaway for agencies—that they should be offering photos, Posts, review monitoring and maintenance, and Q&A monitoring and maintenance to address that theme—has gotten me thinking about the value distribution of SEO for the typical local business. This distribution directly affects how agencies should be pricing and packaging their services.

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