Beyond Store Visits: Better Objectives for Current Times

When the world is not under stay-at-home orders, it’s easy to gravitate toward Facebook’s Store Visits Objective as the best marketing option to drive foot traffic into brick-and-mortar locations, but it’s far from the only option. Facebook offers a whole suite of different marketing objectives. Now’s a better time than ever to consider how multi-location businesses can leverage other objectives locally, especially considering how the consumer journey evolves in the time of Covid-19.

It also doesn’t hurt that Facebook’s overall cost of advertising is down between 20 and 40% (dependent on placement) across its family of apps since Covid-19 started, and previously passive users are becoming more active and engaged.

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