Beyond Bots: Artificial Intelligence in Marketing

Artificial intelligence has already begun influencing our online lives. Marketing trends are using AI to take the place of sales representatives with the installation of chatbots into the messaging world, but there are even more ways AI will affect internet behavior now and in the future. Take a look at some of the increasingly common AI marketing strategies.

If you could predict how your customers would behave, you would have the ability to create more effective strategies to accommodate their behavior. With predictive customer service, that is now possible. Many companies already have a proactive approach to customer service, but predictive customer service uses AI to analyze data and form solutions for problems that haven’t occurred yet.

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