The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and even industry professionals are competing for your audience’s time and attention, even though they may not be direct sales competition.
With all this clutter, content marketers must heavily concentrate on crafting an efficient strategy and set of tools to create the right content, distribute it effectively, promote it successfully and drive more results for their business goals.
