As marketers, we know that social networks like Facebook are where audiences go to obtain news, information, and entertainment. After all, the chances of a person just visiting a homepage or blog are rare now. Audiences actually expect to be pushed to content through sophisticated algorithms, which take into account personalisation and network recommendations.
Facebook also boasts 8 billion average daily video views, so how can B2C and B2B businesses fight for attention in this busy environment?
Social video is a key aspect of building relationships on social media, but interrupt users’ personal Facebook time you need to produce innately shareable social video, while ensuring that content is optimised for seamless consumption and interaction.