In one of Instagram’s blog posts, they referred to Instagram as a place where “people turn their passions into purchase”.
If this is true, then every business person, blogger, podcaster, writer, programmer, and freelancer should have an Instagram account if they want to turn followers into loyal customers.
The blog post also reveals that 60% of Instagram users learn about a product or service through the platform. So I’m not surprised that I made my first sale on Instagram a few years ago when I started an online jewelry store.
This is why Instagram is my favorite social network.
What I’m not crazy about is the time and effort it takes to regularly fill Instagram with content. Not just any content, mind you, but visually stunning images that will make your followers tap twice.