When it comes to increasing website traffic and achieving your business goals, SEO and PPC are both excellent additions to your digital marketing strategy. They both can have successful, positive effects for your website and brand.
But when it comes to prioritizing your investment of resources, time and finances, it can be hard to find the right balance and determine which one should take the lead. Both can realize a significant ROI, but there are a number of differences in how you should approach these digital tools.
