Behind the Scenes of Facebook’s New Dynamic Creative Feature

Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation – and that is the ability to A/B test their creatives.

Dynamic Creative is Facebook’s way of addressing that fundamental marketing need, making split testing easier and less time-consuming.

As any marketer knows, you’re only as good as your theory – and only through testing our images, headlines, and other factors can we find what truly resonates with our audience (and saves $$$ on advertising in the process).

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