When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are.
SEOs, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may be chewing their nails more than the SEOs who have relied more on the creative side.
Where I once used to scratch my head wondering how the “build great content and they will come” approach was even conceivable, SEOs who carry out that approach are the ones who are likely less worried today. And they should be…sort of. It’s still not: