A Beginner’s Guide To Local Marketing: How To Use Location To Your Advantage

It’s a modern-day truth that getting to grips with local marketing is essential, particularly for new businesses.

While the internet has successfully made the world a lot smaller, it’s also brought along its own set of problems like language barriers and prohibitively expensive international shipping.

Building a name for your business locally, whether by word-of-mouth, paid advertisements or organic social media (more on those later!), is particularly beneficial when you have a physical presence like a bricks and mortar store. However, it can also be a big boon for online businesses as well.

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