You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels.
One of those channels is Bing Ads.
Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though.
Currently, Bing takes about 7 percent of the worldwide search engine market share, including over 20 percent of US desktop search market share. That’s a lot of market share you’re throwing away if you ignore it.
The good news, though, is that you don’t have to ignore it. Bing offers its own pay-per-click (PPC) marketing service that’s very similar to Google AdWords.
Here’s what you need to know about running ads on Bing.