There’s no denying it now: Video is the future of B2B marketing. Time and again, studies show that B2B marketers get the most significant results and highest ROI from video marketing efforts. Perhaps it’s no surprise that 93% of marketers say that video is an integral part of their strategy, and 99% intend to continue using it, per Wyzowl research.
But one word from that study might have raised some concerns: strategy.
Strategy is key to maximizing your benefits from your video marketing projects. After all, the most beautifully crafted video won’t do your business any good if you don’t know how to leverage it.