B2B Facebook ads campaigns can actually be quite profitable, even if Facebook has long been considered a fun playground for B2C companies.
Social Media Examiner’s report showed that 52% of B2C marketers consider Facebook marketing effective, compared to only 38% of B2B marketers.
All the while consumer brands are having a blast organizing challenges, competitions, and free takeaways, the B2B brands seem to be left out of the game.
The common way of thinking goes: people mostly spend their time on Facebook to communicate with their friends and family, not do business nor network. Facebook’s 2016 News Feed update also prefers posts from your friends and family over the ones by companies trying to sell you stuff.
This is why Facebook ads might seem like a forbidden territory to many B2B companies.