The eyes of the world are affixed upon social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It has become necessary for businesses to have a social media presence in order to maintain relevance.
However, a common misconception is that social media marketing is more beneficial for B2C companies, and a waste of time for those who sell directly to businesses.
B2B companies who neglect the marketing mecca that is social media are placing themselves behind the competition. Social media can be one of the most effective digital marketing tools for B2B companies, in terms of content sharing and targeted audience engagement.