Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix.
Most will look at LinkedIn first because it operates the world’s largest professional network, with more than 467 million members in over 200 countries and territories. But guess what? For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate.