Average display advertising clickthrough rates

I’ve put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns.

When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as a mainstay of online advertising. More recently I have added a comparison of CTRs for Facebook and Twitter and paid search rates (AdWords or SEM) at the end of post.

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