As a small or medium business owner, we know that your marketing budget is precious. Understanding how to best allocate your ad spend to get the most out of your ads can be one of the most intimidating aspects of digital marketing and pay-per-click advertising.
Every business owner and entrepreneur wants to create the best ads with the highest click-through rates (CTR) and best conversion rates. However, it can be difficult to understand what average cost-per-click to aim for to beat out the competition in your industry. We’ve compiled a list of industry benchmarks, including average cost-per-click (CPC), click-through rate (CTR), cost-per-action (CPA), and conversion rate (CVR) for both search and display ads.