7 Reasons You Should Turn Your Website Into an App
Website

7 Reasons You Should Turn Your Website Into an App

With constantly evolving technology, the dynamics of doing business have changed considerably. Studies have shown that 80% of shoppers use a smartphone to look up store, product, and service information online. The number of smartphone users is set to increase to 3.8 billion worldwide in 2021. This means that more and more users prefer using…

Waze launches new features for small business advertisers
News

Waze launches new features for small business advertisers

Navigation app Waze has made updates to its advertising solution for small businesses in an attempt to cater to the challenges that businesses are now facing and make it easier for them to create and manage ad campaigns. The updates to Waze Ads Starter see ‘Arrow’ and ‘Takeover’ ad formats joining existing ‘Pin’ and ‘Search’…

Study Finds 4 Negative Effects of Too Much Video Conferencing
Video Conferencing

Study Finds 4 Negative Effects of Too Much Video Conferencing

In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences of being on video calls for hours a day. Professor Jeremy Bailenson, director of the Stanford Virtual Human Interaction Lab, identifies four reasons why video conferencing is fatiguing to human beings. Based on his findings, Bailenson suggests simple interface changes…

Live Content Marketing Best Practices v2.0
Content Marketing

Live Content Marketing Best Practices v2.0

You know live content has begun to take full steam when brilliant ways to distribute to multi-channels . It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon. Live content is not anything new. We’ve enjoyed…