If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business…
When the Covid-19 pandemic struck, it sent small businesses into a period of upheaval that they’re just beginning to recover from more than a year later. As life starts to regain a sense of normalcy, new business trends are emerging, and understanding them can help small businesses find their footing again. Small-business owners need to…
Toy shop owner Kim Mitchell placed her holiday orders months ago, but she has no idea what will make it to her store on time. Anything from Mattel and Hasbro is largely off the table, as are Ravensburger puzzles. The Lego sets that used to arrive on a pallet are coming in dribs and drabs:…
Content marketers are much more than writers. They create high-quality, relevant content that brands can use to build their audiences and turn them into leads. But the best content marketers do much more than writing blog posts and product descriptions — they also analyze and report analytics and strategize about distribution channels. They support your…
Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,’” wrote Matt Madrigal, VP/GM Merchant Shopping, in…
If you own a small business and are looking to attract—and keep—employees, providing health insurance to your workers may help. A 2018 survey conducted by American Health Insurance Plans found 56% of participants said receiving health insurance benefits impacted their decision to stay at their current job. “This is particularly true if your employees are…
Digital marketing is the promotion of your business, brand, products, or services to your target audience on desktop, mobile, and smart TV screens. There are several types of digital marketing you can use, all of which we will discuss shortly. But first, let’s talk about why you should invest in digital marketing. Read Full Article>>>
Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case. The strongest marketing teams consist of marketers who know how to allocate their time and resources in the smartest way. With a poor strategy, even teams…
Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that reveals small business advertisers have embraced data-driven, multichannel marketing strategies — with direct mail and Facebook cited as the top (non-referral) channels driving return on investment. The survey, conducted in August 2021 through an online SurveyMonkey questionnaire, polled 166 small business owners…
Inbound call processes are a goldmine but sadly often overlooked by business leaders who assume bad leads. Deliver better customer experiences through well-planned paid and organic search campaigns that use the right keywords. On September 22, I moderated a sponsored Search Engine Journal webinar presented by Franco Aquino, co-founder of REN Marketing, and joined by…
Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get…
PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, campaign management and optimisation to build a truly profitable PPC strategy. Let me show you…