All posts by "Gordon Lake"

LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. Once seen primarily ...

If you Google “YouTube optimization,” you’ll get over 21.5 million results. All of them claim to accelerate the growth of your YouTube channel. You’ll see headlines like: How to Rank ...

Content marketing goes through numerous changes, but the biggest shifts occur when technology changes too. Think about voice search (which is going from strength to strength) and you’ll understand that ...

What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since ...

Earlier this month, Mark Zuckerberg outlined the changes to the news feed and a move “from focusing on helping you find relevant content to helping you have more meaningful social ...

Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters. Your content obligations never end. In fact, B2B marketers employ an average of 13 different content marketing tactics. And it’s no ...

We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find a quicker path ...

More companies are turning to artificial intelligence to make their media buying more effective and efficient. Since high-end gym Orangetheory launched its AI platform in December, the gym franchise has ...

As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward. To help ...

In the world of online retail, there’s every reason to sell across several channels to reach the widest audience possible. That means maintaining your own website, as well as a ...

Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation – and that is the ability to A/B test their creatives. Dynamic ...

Google reviews can help your business for obvious reasons: They’re mighty visible in the Google Maps search results, and searchers pay attention to the reviews (and sometimes believe them). The ...