How to Add Products to Your Google My Business Listing, Illustrated

How to Add Products to Your Google My Business Listing, Illustrated

“Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises. Google gets this, and is taking one step after another to position itself…

Facebook Creates New Ways For SMBs to Access Funding

Facebook Creates New Ways For SMBs to Access Funding

To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups. Many small businesses are still struggling financially. According to a report from Facebook, 60% of SMBs say they they had difficulty paying business-related expenses, and roughly a quarter reported struggling…

How to Create Effective Instagram Story Ads, Step by Step

How to Create Effective Instagram Story Ads, Step by Step

Instagram Story ads are continuously growing in popularity and there’s a solid reason for this trend. More than a billion people use Instagram every month, and 500 million use Stories every day. From a marketing perspective, it’s obvious why Instagram Stories are a great tool for any business. If you’re not making the most of…

5 Marketing Tips and Tricks From Top YouTube Channels

5 Marketing Tips and Tricks From Top YouTube Channels

You’ve spent hours recording video for your YouTube channel, doing multiple takes to ensure perfection. You’ve spent a ton of money on your video scriptwriter and video editor. The finished result is awesome. You know YouTube viewers will adore it. Excitedly, you publish it on your channel and wait. Nothing happens. Read Full Article>>>

Zoom Was Ready When the World Needed a Video Conferencing. So What’s Next?

Zoom Was Ready When the World Needed a Video Conferencing. So What’s Next?

Both in the corporate world and private world, video conferencing has been around much longer than the wide applications implemented during the coronavirus pandemic. Take, for example, FaceTime on an iPhone; years prior to the need for us to communicate via video, we’ve had the option to do so on our smartphones and other devices….

Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting, Liking, Posting, and scrolling, it can be difficult to know which platforms give you the…

SBA quadruples COVID-19 EIDL limit to $2 million

SBA quadruples COVID-19 EIDL limit to $2 million

The U.S. Small Business Administration (SBA) announced major modifications to the COVID-19 Economic Injury Disaster Loans (EIDL) program, including raising the loan cap from $500,000 to $2 million and adding business debt payments to the list of ways businesses can use the loan proceeds. In a news release issued late Thursday afternoon, the SBA said…

Why You Should Adopt the Maverick Principles for Social Media
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Why You Should Adopt the Maverick Principles for Social Media

What are the Maverick principles? Maverick is an acronym that stands for Momentum, Audience, Value, Enjoyment, Relationship, Improvement, Consistency, and Kindness that was coined by Franziska Iseli in her book Social Media for Small Business. The Maverick principles are the basis of how small businesses need to approach all of their social media activities. “Social…

Walmart Fulfillment Services: What Sellers Need to Know

Walmart Fulfillment Services: What Sellers Need to Know

For many ecommerce merchants, it’s difficult to independently handle order fulfillment. On top of operational challenges, fulfillment isn’t cheap. According to Statista, 53% of merchants revealed that their fulfillment costs had risen in 2020. These rising costs can be attributed to the need for personnel, insurance, and warehouse space. Working with a fulfillment service provider…

What is Facebook Creator Studio and How to Use it for Business

What is Facebook Creator Studio and How to Use it for Business

Most businesses these days are on Facebook in one way or another, but not every business uses the Facebook Creator Studio function. And if you’re among those businesses, you could be missing out on the opportunity to have your content reach a wider audience on Facebook and Instagram. Read on to learn more. Read Full…

Google Redesigns ‘How Search Works’ Website

Google Redesigns ‘How Search Works’ Website

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The website was launched in 2016 and explains the inner workings of Google’s search engine in a way that even non-SEOs can understand it. It’s an ideal resource to send to clients who know little…