A consistent increase in the number of people who follow you is one of the biggest signs of a successful Twitter strategy. To help you get more Twitter followers, we created the following guide that covers the strategies and tactics we’ve used here at Hootsuite to increase our own Twitter following and those we’ve seen be effective for our customers and other brands.
But this guide isn’t just about gaining more followers. After all, a million followers on Twitter are pretty useless if only two of them are engaging with your Tweets on a regular basis. We want to focus on gaining the right followers; people who are actually relevant to your business, who can help increase the reach of your messages and turn into brand advocates—or better yet, customers.