How Should You Ask for Online Reviews? The Pros and Cons of Each Approach

There are no “solutions” – only trade-offs. Your task is to pick the trade-off – or the combination of them – that works best for you. That applies to most areas of local SEO and marketing (and life), and it applies to your effort to get more good reviews from customers / clients / patients on Google Maps and on other “local” review sites.

You probably aren’t dialed-in on reviews yet. You know there are many ways to encourage people to review your business online, but aren’t sure what the best way is. All you can do is pick the best (or least-bad) trade-off for you.

Here are the pros and cons of each method of asking customers for reviews:

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