With Amazon’s crack down on incentivized reviews, the atmosphere around getting reviews by simply asking for them has become a touchy subject. Email sequences and automations have become the standards of the industry in order to entice buyers to leave a review. Sellers are now faced with the challenge of getting customers to even open emails due to the sheer volume that they receive every day.
Recently, Amazon has even started to evaluate the language being used in review-request emails. What seems like an honest request for review could come off sounding like you are only asking for positive comments. The issue is incredibly tricky as some sellers have been banned for using certain phrasing while others have been using the same phrasing for years without issue.