As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience.

According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones. The practice is even more common among millennials. Ninety-two percent of consumers in that group said they have tried “near me” searches on their mobile devices.

Read Full Article>>>

You may also like