How artificial intelligence is changing email marketing

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception.

Despite the fact that email is far from the newest and most exciting digital marketing channel, it remains one of the most productive for countless companies. In fact, according to Campaign Monitor, for every $1 spent, email marketing generates a whopping $38 in revenue.

Given the importance of email to many companies’ businesses, it’s no surprise that use of AI, and machine learning (ML) specifically, is growing among email marketers.

Here’s a look at how AI is being applied to email marketing.

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