Brands that provide winning customer experiences outperform their competitors. You may have heard this before but now so more than ever, we are seeing alarming statistics proving this point. The pandemic has altered consumer shopping behaviors forever – consumers are shopping online and even after we settle into a new normal, many consumers have stated that they plan to continue doing so with many of their purchases.
Moving forward, the digital experience will define who wins in the online space. How do your brand experiences rank? Do you put the consumer first as they engage with you across channels and touchpoints?