How to Apply AI to Brand Marketing

Artificial Intelligence and Machine Learning have dominated headlines this past year, promising to disrupt every industry, from Media, Advertising, all the way to Law and Medicine.

Structurally, two of the largest companies in the world, Google and Microsoft, have realigned their groups around artificial intelligence research, tools, and applied AI, and are focused on evolving their primary platforms, that serve over 1 billion users, to apply artificial intelligence to all products and services. Not far behind them are Apple, Facebook, Amazon, TenCent, and Alibaba who are all investing heavily in AI to enhance their entire ecosystem of products.

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