Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message.
In the current pandemic conditions, the video has become an even more compelling way to interact with the audience in the digital space. It affects our emotions, feelings, thoughts and encodes a certain attitude towards some brands, products, and services.