As people scan their social media feeds, they’re making lightning-fast decisions about what content they’ll pay attention to. In this context, animated visuals add a little bit of movement that can attract the eye and add value in a short, snappy way.
Donna explains that short animations can be less intimidating to create than video. Animation is simply combining drawings, photographs, text, or computer graphics to make them move. You don’t need to talk in front of a camera.