AMP’s long game

In just one year, the Accelerated Mobile Pages project went from zero to 700,000 domains creating AMP content, with 600 million AMPs indexed by Google in October 2016.

Ten months ago, AMP hadn’t launched in Google search; today, it’s almost impossible to perform a mobile search without getting AMP results. Publishers are reporting up to 15 percent of total mobile traffic going to AMP. The speed and scale of AMP’s growth is unprecedented for a new web technology.

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