A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement.
With just over 150 million active users, Pinterest has a smaller user base than Facebook and Twitter. However, its users browse with the intent to buy, making it an essential social media platform to be on.
While Pinterest initially attracted mostly female users, during 2016, the social network made an effort to reach more male users. Today, more than 40% of its base is male, which means the site is a good fit for most retail and ecommerce shops regardless of which gender makes up its target audience.