Amazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sell

Amazon on Monday announced Storefronts, a new section of its website that will feature more than a million products from over 20,000 US small and medium-sized businesses. Products will be available across 25 different categories, including home, pet supplies, books and more.

The effort is designed to prop up SMBs on the platform. According to Amazon, more than half of the items sold on the site are from small and medium-sized businesses. Storefronts will offer consumers the ability to browse and shop for products exclusively from SMBs on Amazon.

“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high-quality products from American businesses from all across the country,” said Amazon VP Nicholas Denissen.

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