Amazon PPC Strategy Guide: How To Advertise On Amazon

You know what Amazon is. But did you know a 2018 study of 1,000 US shoppers found that 41% of of people start their product search on Amazon, and buy on Amazon.

When we dug even deeper into Amazon shopper behavior, we found:

  • 70% of Amazon searchers never click past the first page of search results
  • 35% of Amazon searchers click on the first product featured on a search page
  • The first three items displayed in search results account for 64% of clicks

You can either ignore the stats, or you can learn how to make Amazon work for you, to increase your sales and customer base.

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