Amazon PPC Guide 2020 – Part 1: Basics of advertising formats

Amazon PPC means Amazon Pay Per Click and is a billing model for advertisements on Amazon. Only after a click on the ad is made, costs arise for the advertiser. Although Pay per Click stands for the payment method itself, the term PPC is generally equated with the digital advertising options that are billed via Pay per Click.

PPC ads on Amazon are better known as Amazon Sponsored Ads. The most popular advertising format is the Amazon Sponsored Product Ad and can be placed on either a search results page or a product detail page. Amazon merchants who create PPC ads pay for them – as the name suggests – based on the number of clicks on the Sponsored Product.

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