In the world of online retail, there’s every reason to sell across several channels to reach the widest audience possible.
That means maintaining your own website, as well as a presence on the likes of Amazon, eBay and Walmart, to name a few.
But with more sales channels comes the need for a smooth order fulfillment process. Chances are you’ve heard about the benefits of Fulfillment by Amazon (FBA), but a lesser-known service offered by the e-commerce giant is Multi-Channel Fulfillment—which could bring cohesion to the chaos of selling on multiple sales channels.
