Amazon Multi-Channel Fulfillment: What Multichannel Sellers Need to Know

In the world of online retail, there’s every reason to sell across several channels to reach the widest audience possible.

That means maintaining your own website, as well as a presence on the likes of Amazon, eBay and Walmart, to name a few.

But with more sales channels comes the need for a smooth order fulfillment process. Chances are you’ve heard about the benefits of Fulfillment by Amazon (FBA), but a lesser-known service offered by the e-commerce giant is Multi-Channel Fulfillment—which could bring cohesion to the chaos of selling on multiple sales channels.

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