Amazon Furthers Embrace of SMBs with Storefronts

In my hometown of San Luis Obispo, California, there used to be a handful of local bookstores that were fixtures in the community. In my youth, I spent many hours wandering the aisles of Leon’s Books and The Novel Experience on Higuera Street, the main drag, back when that was a thing one did.

I’m glad to say that many small businesses on Higuera Street are still thriving, this despite an influx of large brands like H&M, Sephora, and Victoria’s Secret that has homogenized the neighborhood somewhat. Amongst these big brand stores, one can still find plenty of small furniture shops, cafes, restaurants, eyeglass retailers, and the like, all of which are testament to a strong local economy well supported by loyal customers who consider small businesses to be a part of San Luis Obispo’s distinctive character.

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