“Alexa, Order Pizza!” How Voice Ordering Will Impact Restaurants

According to a presentation given by Mastercard at the 2019 National Restaurant Association Show, while 74.2 million Americans use smart speakers every month and 62% of speaker owners have bought items through voice commerce, only 7.9 percent of people use smart speakers for food and beverage shopping.

However, the numbers suggest consumers might be ready to start, and voice shopping via at-home smart speakers is projected to reach $40 million in revenue by 2022. In 2020, we’ll see consumers leveraging this technology at a growing rate. In advance of this increase in adoption, restaurants will need to ensure they will be compatible with connected consumer devices.

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