How Alexa Could Be Your Next Content Marketing Channel

Content marketing goes through numerous changes, but the biggest shifts occur when technology changes too. Think about voice search (which is going from strength to strength) and you’ll understand that these major shifts are exciting and obviously pointing the way forward.

What brands (and your clients) probably aren’t completely aware of is the potential of tools and platforms like Alexa. In an interesting (or weird, depends on how you look at it) way, Alexa is showing us two things.

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