Artificial intelligence is slowly penetrating the restaurant industry. McDonald’s, Domino’s, and Starbucks are showcasing innovations helping them to drive sales, streamline processes, and make informed decisions. McDonald’s amplified its digital menu boards with an AI algorithm, adjusting its menu to the weather, and generated 3% more sales. Domino’s entrusted prediction of pizza delivery time to AI and got more loyal customers. Starbucks employed AI to analyze its past store openings and started selecting more lucrative places for new stores.
National chains represent a small group of restaurant businesses that heavily invest in custom AI solutions. They have everything they need to succeed in this area: vision and strategy, data science talents, and an opportunity to test new AI tools on their own pilot projects.