AI in Advertising: What You Need to Know

The way you advertise is going to change—dramatically—thanks to artificial intelligence.

You can already start to see the transformation happening right now. In fact, modern digital advertising as we know it today wouldn’t exist without AI.

Behind most online ads are sophisticated delivery systems powered by AI technologies. These systems place ads in front of internet users. The coordination process happens in real-time, and is largely automatic.

It’s called programmatic advertising.

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