New advertisers on Google’s Pay Per Click (PPC) platform ADWORDS, are faced with two problems
- Which service to use: Adwords or Adwords Express.
- How to stop Google from forcing you to start with Adwords Express.
Many business owners are not even aware of the difference between regular Adwords and the Express version.
Adwords Express looks like an easy way to get started advertising. And it is. But it’s not a cost-effective way of bidding on ads. If you’ve got a big budget and don’t mind burning money just to get your message out there, then Adwords Express is for you. For the rest of us, especially those that like to base decisions on data and get the cheapest clicks possible, the full version of Adwords is the only way to go.