AdWords is one of the best places to advertise and get your share of the PPC game. The average advertiser can expect to double their return on the platform. But for many, that’s not the case.
How can you make sure that your PPC campaign is cost-effective? How can you estimate the quality of your ads, keywords, and landing pages to lower your cost per conversion and gain better ad positions?
Having a good AdWords quality score is the answer.