There are so many different status codes you can encounter with AdWords that, when you get a call that your ads have stopped running, the usual response is a tired sigh and a “What is it this time?”
One such status code, preventing your ads from running throughout the day, is the Limited By Budget flag. This “error” code is more of a status signifier than an error, and of all the possible reasons your ads aren’t running, it’s probably one of the best to encounter. It means your ads are doing well, and that you have a lot of potential room to improve. What do I mean? Read on.