Modern technology has completely changed the landscape of pretty much everything. People are used to instant gratification, of taking control of the wheel.
They know what they want, when they want it, and how they want it. And thanks to multimedia streaming services, gone are the days of having to sit through commercials from businesses begging the world to buy their products. Within this context, the entire marketing industry has had to pivot to accommodate new expectations.
And with it, it’s brought new terms that you may find confusing or overwhelming. What is content marketing? How is it different from advertising? And is there such a thing as having both of them working cohesively?