Which Advertising Channels Have the Highest Conversion Rates?

Trying to figure out exactly where all your traffic is coming from, and which source of traffic is most likely to actually purchase something, is extremely valuable information. Companies spend billions of dollars on advertising but does that spend convert into sales or at least visits?

We analyzed data from Priceonomics customer Heap, an analytics company, and looked anonymized data on which advertising campaigns were most effective at driving customer acquisition. We examined advertising spending on the major tech platforms like Google, Facebook, Youtube, Snapchat, Bing, Pinterest, and Twitter across a diverse set of ecommerce businesses and five million anonymized visits.

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