Advanced Guide to Facebook Ad Targeting

If you want to get in front of new audiences that have yet to fall in love with your products, go with Facebook’s core targeting.

If you want to get in front of your existing audiences from almost anywhere on the internet, and those similar to them, and encourage them to buy from you (again), you need Facebook’s Custom Audiences.

It’s Facebook advertising on steroids.

By the look of the options it gives you, it seems deceivingly basic:

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