Adding Google’s “How-To” Structured Data to Your Content – A Beginner’s Guide

If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more importantly; you’re intrigued by the potential positive impacts of “how-to” structured data.

You’ve also probably realized that the leveraging of structured data is increasing and that studies are showing that optimizing your content for search engines can significantly impact click-through-rates. And you want to rank on those highly-coveted featured snippets!

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